clear men shampoo and its 4Ps

The clear men shampoo is one of the country's best selling anti-dandruff shampoo. This blog is all about the 4Ps that the clear men shampoo is using.
So starting with the first P the product. The clear men shampoo is a brand extension, the original product is that it is an anti-dandruff shampoo for girls, and when the product caught a lot of consumer's attention then they introduced a product extension that is clear men shampoo so that it is not only for the girls anymore but as well as with the guys. I can say that this product is now in its growth stage because for sure it already reached its peek.
When it comes to pricing i can say that it is more of a competition based, because most of the anti-dandruff shampoos that i can see in the market costs almost the same. So they are using high value strategy because they have a high quality product but the price is somehow in the middle.
Place it goes in a manufacturer and then with a distributor that will go either to agents or different retailers around the country and then will finally go to the consumers. Usually these major retailer types are sari-sari store,department store, and we can also see them in the convenience store.
To its promotion of course there will be the use of all the mass media. I mean we can see it everywhere, anywhere it can be marketed. the most common is in the t.v advertisements, they also have some radio ads, and bill boards of course. Clear men shampoo also have some sales promotions such as contest and also demo. With their P.R it is obvious that they sponsor different events.

With the 4Ps that this product have, it is obviuos that it will be one of the best selling shampoos in the country and with the other developments to come for sure they will maintain the standard that they have established.